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"Transformers 4" Marks New Era in Chinese, Hollywood Marketing Collaboration

Michael Bay's cyborg tentpole did $134.5 million in its first five days in China, overtaking its North American box office.read more.....»»

Category: topSource: hollywoodreporterJun 12th, 2019

Chinese firm files Transformers lawsuit

The owners of a Chinese nature park have filed a lawsuit against the makers of the latest Transformers film because it failed to include the park's logo, a court said on Friday. The Transformers films are wildly popular in China, and Chinese companie.....»»

Category: topSource: yahooMay 5th, 2019

Nicola Peltz and Jack Reynor Promote ‘Transformers: Age of Extinction’

Are you ready for the next Transformers movie? Well then you’re in luck, because Transformers: Age of Extinction hits theaters June 27! This film marks the fourth installment of the Transformers franchise and it’s going to be very different fr.....»»

Category: topSource: celebuzzJun 18th, 2014

Universal Confirms Josh Goldstine as President Worldwide Marketing

Universal has confirmed Variety‘s April story that Josh Goldstine will head the studio’s global marketing operations. He currently serves as president of domestic marketing, but in his new role as president worldwide marketing will lead the c.....»»

Category: topSource: varietyMay 29th, 2014

Starz Ups Alison Hoffman To Chief Marketing Officer

Starz has promoted Alison Hoffman from EVP of Marketing to the newly-created position of Chief Marketing Officer. Based in Beverly Hills, Hoffman spearheads all consumer and affiliate marketing for the network, including brand and creative strategy, media.....»»

Category: topSource: deadlineJul 7th, 2016

FX Networks, CNN Worldwide Win 2016 PromaxBDA Awards Marketing Teams Of The Year

FX Networks was named North America Marketing Team of the Year and CNN Worldwide won Marketing Team of the Year tonight at the 2016 PromaxBDA Awards honoring achievements in entertainment marketing. The win is the sixth consecutive in the category for FX .....»»

Category: topSource: deadlineJun 17th, 2016

Open Road Ups Jason Cassidy to Chief Marketing Officer, Hires Kaitlyn Vowels

Open Road’s longtime president of marketing Jason Cassidy has been promoted to chief marketing officer. Cassidy will continue to report to Tom Ortenberg, CEO of Open Road Films. “Jason is a terrific marketing strategist and a valuable leader of th.....»»

Category: topSource: varietyAug 4th, 2014

‘Transformers: Age of Extinction’ China Sponsor Demands $1.8 Mil Investment Back

A sponsorship dispute over “Transformers: Age of Extinction” heated up Tuesday after briefly cooling off this week. Beijing Pangu Investment Co., a real estate developer who was brought on to the production’s Chinese marketing campaign, .....»»

Category: topSource: varietyJun 24th, 2014

"Transformers: Age of Extinction" Chinese Partner Terminates Collaboration Contract

Beijing Pangu Investment Co. accuses Paramount Pictures and other associate partners in "Transformers 4" of causing huge financial loss and damage to the reputation of the company.read more.....»»

Category: moviesSource: hollywoodreporterJun 20th, 2014

Chinese Man"s Huge Transformers Collection Goes Viral

With "Transformers 4" now the highest-grossing film ever in China, a retired soldier from Qingdao has become a social media hero in the country after spending 12 years collecting Transformers toys.read more.....»»

Category: moviesSource: hollywoodreporterMay 21st, 2019

"Transformers" producers face new dispute from Chinese location rep

SHANGHAI (Reuters) - A scenic Chinese location where scenes in Paramount Pictures' "Transformers: Age of Extinction" were filmed, has threatened to sue the film's producers for failing to display its logo on-screen, the China Daily newspaper reported......»»

Category: topSource: reutersJun 8th, 2019

Chinese tourism company sues Paramount over Transformers 4 scenes

SHANGHAI (Reuters) - A Chinese tourism company is suing Paramount Pictures and a producer of the movie "Transformers: Age of Extinction" saying they had failed to show the company's logo in the movie......»»

Category: topSource: reutersJul 25th, 2014

2nd Chinese company plans to sue over Transformers

BEIJING (AP) — A second Chinese company says it will sue the producers of "Transformers: Age of Extinction" for breach of contract, state media reported Tuesday......»»

Category: topSource: yahooJul 8th, 2014

Paramount, Chinese company resolve "Transformers" dispute

LOS ANGELES (Reuters) - Movie studio Paramount Pictures and a Chinese company have resolved a dispute over a sponsorship deal that had threatened to disrupt the release of big-budget action movie "Transformers: Age of Extinction," the studio said on Monda.....»»

Category: topSource: reutersJun 23rd, 2014

Chinese sponsor demands changes to "Transformers 4" film

(Reuters) - A Chinese investment firm has demanded that Paramount Pictures remove scenes from the upcoming action film "Transformers: Age of Extinction" because it believes the movie studio did not meet the obligations of a sponsorship deal between the tw.....»»

Category: moviesSource: yahooJun 20th, 2014

Paramount Promotes Peter Giannascoli to Co-President of Domestic Marketing

Paramount Pictures has promoted veteran executive Peter Giannascoli to the post of co-president of domestic marketing to lead creative marketing and advertising efforts. The move comes a month after the studio tapped Google executive Rebecca Mall as co-pr.....»»

Category: topSource: varietyAug 20th, 2016

Fox International Ups Kieran Breen To Marketing President Post

Following a record-breaking summer for 20th Century Fox, Kieran Breen has been promoted to President of International Marketing, the company's Worldwide Marketing and Distribution heads Paul Hanneman and Tomas Jegeus announced today. Breen has served as F.....»»

Category: topSource: deadlineDec 20th, 2014

Former MGM Marketing Exec Lands At Saban Brands

After ramping up the exec ranks of its newly launched film division this spring, Haim Saban's Saban Brands has hired Doug Finberg to lead brand marketing across its portfolio of properties. The former EVP Marketing at MGM Studios will step into the newly .....»»

Category: topSource: deadlineSep 10th, 2014

Paramount Marketing Chief Josh Greenstein Close to Deal At Sony

Former Paramount Pictures chief marketing officer Josh Greenstein is in final negotiations with Sony Pictures to succeed Jeff Blake as chairman of worldwide marketing and distribution, according to people at the studio familiar with the matter. Blake was .....»»

Category: topSource: varietyMar 12th, 2015

Josh Greenstein Marketing Chief Negotiating To Re-Up At Paramount

EXCLUSIVE: Josh Greenstein, who has been Paramount Pictures’ chief marketing officer since 2011 and whose name has been bandied about for the big Sony marketing job, is now negotiating with Paramount to stay put. This after the walloping opening of .....»»

Category: topSource: deadlineAug 10th, 2014

Relativity Names Angela Courtin Chief Marketing Officer

Angela Courtin has joined Relativity Media in the company’s newly created Chief Marketing Office role. Courtin will lead marketing, branding, digital, and ad efforts in film, TV, and sports departments. She’ll also oversee all branding and ad .....»»

Category: topSource: deadlineJul 2nd, 2014